Study of Fair Trade Products for Regional Development

Case of Bali, Indonesia
  • Yoko MayuzumiEmail author
  • Takeshi Mizunoya
Part of the New Frontiers in Regional Science: Asian Perspectives book series (NFRSASIPER, volume 24)


For this study, we conducted surveys of two kinds that are expected to be useful to improve management of fair trade products in agroforestry projects designed to mitigate forest degradation and poverty in Indonesia. Examination of the survey results can elucidate the subjects and solutions, thereby supporting management of sustainable activities. Effective circulation of the natural environment and local economy will be implemented. From results of survey No. 1, an appropriate price for these products was found. We were able to ascertain that it is better to increase the price of ready-made articles by approximately +200 yen when we give prices for fair trade products for university students in Japan. Because fair trade products are affected by demand, which depends on consumers’ fashion preferences, it is better to prepare products in advance of tastes related to their fashion preferences, such as prevailing or ethnic styles. Based on results of survey No. 2, products with high probability of being purchased by university students were letter paper, envelopes, greeting cards, etc. As a common point for men and women, handmade paper is effective for them to present descriptive labels by creating a brand image of products with writing properties of materials and traditional culture.


Fair trade Agroforestry Handmade paper Local economy University students 


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Copyright information

© Springer Science+Business Media Singapore 2017

Authors and Affiliations

  1. 1.Bunkyo UniversityChigasakiJapan
  2. 2.University of TsukubaTsukubaJapan

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