Skip to main content
SpringerLink
Log in

School Initiative of Media Literacy Education in the Context of the National Curriculum Reform

  • Chapter
  • First Online:
Media Literacy Education in China

  • 1114 Accesses

Abstract

The chapter will unfold the school initiative of media literacy education in a Chinese primary school. In the context of the national curriculum reform, media literacy education became an alternative way for the school to conduct curriculum innovation. By analyzing the tenet of the national curriculum reform and the principle of media literacy education, it explains the confluence of these two factors for the educational initiative, in which media literacy education is also a consistent component of the school’s educational philosophy. The reform provided an opportunity for media literacy education to be introduced in the school. The two approaches of media literacy education were encouraged in curriculum reform, which the school made use of to begin the independent media literacy education and the integrated one. Through the changes in the reform and curriculum standards, the school officially got support to promote its development through media literacy education, particularly to make curriculum innovation. However, the school practice depended mostly on its own initiative, with the efforts from school leadership and teachers.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Aufderheide, P. (1992). Media literacy: A report of the national leadership conference on media literacy. Paper presented at the National Leadership Conference on Media Literacy.

    Google Scholar 

  • Bai, C., & Yan, H. (2008). Media education: Origin, theory and practice. Beijing: Communication University of China Press.

    Google Scholar 

  • Bu, W. (1997). On the meaning, content and approaches of media education. Modern Communication (1), 29–33.

    Google Scholar 

  • Cheung, C. K. (2004). Media education in Hong Kong schools: Possibilities and challenges. Educational Studies, 30(1), 33–51.

    Article  Google Scholar 

  • Cheung, C. K. (2009). Integrating media education into Liberal studies: A positive response to curriculum reform in Hong Kong. Curriculum Journal, 20(4), 437–446.

    Article  Google Scholar 

  • Du, J., & Wang, F. (2009). How to take media education into daily instruction in a primary school: A perspective from the educational administrator. Children’s Study (20).

    Google Scholar 

  • Hobbs, R. (2004). A review of school-based initiatives in media literacy education. American Behavioral Scientist, 48(1), 42–59.

    Article  Google Scholar 

  • Hu, X. (2007). Tao Xingzhi Jiao Yu Wen Ji. Chengdu: Sichuan Education Publishing House.

    Google Scholar 

  • Lake, K. (1994). Integrated curriculum. School Improvement Research Series, 16.

    Google Scholar 

  • Lu, Y. (2010). Media literacy: Conception cognition and participation. Beijing: Economic Science Press.

    Google Scholar 

  • McClure, C. R. (2001). Network literacy in an electronic society: An educational disconnect? In R. Kuby (Ed.), Media literacy in the information age: Current perspectives. New Brunswick: Transaction Publishers.

    Google Scholar 

  • Ministry of Education (MOE). (2001a). Basic education curriculum reform (Trial). Retrieved June 22, 2009, from http://www.edu.cn/20010926/3002911.shtml

  • Ministry of Education (MOE). (2001b). The experimental scheme for the curriculum in compulsory education. Retrieved June 22, 2009, from http://www.moe.edu.cn/publicfiles/business/htmlfiles/moe/moe_711/201006/xxgk_88602.html

  • Piaget, J., & Inhelder, B. (1969). The psychology of the child (H. Weaver, Trans.). London: Routledge & Kegan Paul.

    Google Scholar 

  • Pungente, J. (1996). Getting started on media literacy. Emergency Librarian, 24(2), 9.

    Google Scholar 

  • Pungente, J., Duncan, B., & Andersen, N. (2005). The Canadian experience: Leading the way. Yearbook of the National Society for the Study of Education, 104(1), 140–160.

    Article  Google Scholar 

  • Shao, R. (2006). Media education in China. Beijing: Communication University of China Press.

    Google Scholar 

  • Share, J. (2009). Media literacy is elementary: Teaching youth to critically read and create media. New York: Peter Lang Publishing.

    Book  Google Scholar 

  • Song, X. (2000). Studying to decode mass media (first part): An introduction to media literacy education abroad. Contemporary Communications, 2, 61–63.

    Google Scholar 

  • The CPC Central Committee, & The State Council. (1999). The Decision on the Deepening of Educational Reform and the Full Promotion of Quality Education.

    Google Scholar 

  • The State Council of PRC. (1999). The decision on deepening educational reform to comprehensively propel quality education. Retrieved January 1, 2012, from http://gov.hnedu.cn/web/0/200507/13144202671.html

  • Wan, G. (2006). Integrating media literacy into the curriculum. Academic Exchange, 174–177.

    Google Scholar 

  • Zhang, J. (2008). The curriculum framework of media literacy education.

    Google Scholar 

  • Zhang, K. (2006). The introduction to media literacy. Beijing: Communication University of China Press.

    Google Scholar 

  • Zhang, L., & Xu, W. (2004). The actuality and trend of Chinese media education. In Asia Media Forum (Vol. 1). Beijing: Communication University of China Press.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Institute of Higher Education, Communication University of China, Beijing, China

    Wen Xu

Authors
  1. Wen Xu
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Wen Xu .

Editor information

Editors and Affiliations

  1. University of Hong Kong Fac. Education, Hong Kong, Hong Kong

    Chi-Kim Cheung

Rights and permissions

Reprints and permissions

Copyright information

© 2016 Springer Science+Business Media Singapore

About this chapter

Cite this chapter

Xu, W. (2016). School Initiative of Media Literacy Education in the Context of the National Curriculum Reform. In: Cheung, CK. (eds) Media Literacy Education in China. Springer, Singapore. https://doi.org/10.1007/978-981-10-0045-4_9

Download citation

  • DOI: https://doi.org/10.1007/978-981-10-0045-4_9

  • Published:

  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-10-0043-0

  • Online ISBN: 978-981-10-0045-4

  • eBook Packages: EducationEducation (R0)

Publish with us

Policies and ethics

Search

Navigation