Integrating Media Literacy Education into the School Curriculum in China: A Case Study of a Primary School

  • Chi-Kim CheungEmail author
  • Wen Xu


With the changing media environment, media literacy education begins to be an emerging field in China. This research is a case study on how media literacy education is implemented in a primary school. It is shown that the implementation is consistent with the national curriculum reform, and with the full support of the school, university teachers are called upon to collaborate with the teachers from the school. They designed the curriculum and taught in different lessons. The results showed the success of implementing media literacy education as an integrated component of different subjects, namely, ethics and life, mathematics, information technology and integrated practical activity.


Media literacy education School curriculum Integration Primary school China 


  1. Alvermann, D. E., Moon, J. S., Hagood, M. C. (1999). Popular culture in the classroom: Teaching and researching critical media literacy. Literacy Studies Series. New York, DE: International Reading Association.Google Scholar
  2. Bai, C., & Yan, H. (2008). Media education: Origin, theory and practice. Beijing: Communication University of China Press.Google Scholar
  3. Bu, W. (1997). On the meaning, content and approaches of media. Modern Communication (1), 29–33.Google Scholar
  4. Buckingham, D. (2000). After the death of childhood. Cambridge, UK: Polity Press.Google Scholar
  5. Buckingham, D. (2007). Beyond technology: Children’s learning in the age of digital culture. Cambridge, UK: Polity.Google Scholar
  6. Chang, C.-S., Liu, E. Z.-F., Lee, C.-Y., Chen, N.-S., Hu, D.-C., et al. (2011). Developing and validating a media literacy self-evaluation scale (MLSS) for elementary school students. Turkish Online Journal of Educational Technology, 10(2), 63–71.Google Scholar
  7. Cheung, C. K. (2004a). Media education in Hong Kong schools: Possibilities and challenges. Educational Studies, 30(1), 33–52.CrossRefGoogle Scholar
  8. Cheung, C. K. (2004b). The use of popular culture as a stimulus to motivate secondary students’ English learning in Hong Kong. ELT Journal Year of the Young Learner Special Collection, OUP, 2004, pp. 77–83.Google Scholar
  9. Cheung, C. K. (2005). The relevance of media education in primary schools in Hong Kong in the age of New Media – A case study. Educational Studies, 31(4), 361–374.Google Scholar
  10. Cheung, C. K. (2007). The teaching of moral education through media education. The Asia-Pacific Education Researcher International, 16(1), 61–72.Google Scholar
  11. Cheung, C. K. (Ed.). (2009). Media education in Asia. Springer Dordrecht Heidelberg London New York.Google Scholar
  12. Cheung, C. K., et al. (2011). Media and information literacy curriculum for teachers, France.Google Scholar
  13. China Internet Network Information Center (CNNIC). (2011). The investigation report on Chinese adolescents’ internet behavior, Beijing.Google Scholar
  14. China Internet Network Information Center (CNNIC). (2013). The statistical report on internet development in China, Beijing.Google Scholar
  15. Common Sense Media Research Study. (2013). Zero to eight: Children’s media use in America.
  16. Craggs, C. E. (1992). Media education in the primary school. London: Routledge.CrossRefGoogle Scholar
  17. Frechette, D. (2002). Developing media literacy in cyberspace: Pedagogy and critical learning for the twenty-first century classroom. Westport: Praeger.Google Scholar
  18. Furlong, J., & Maynard, T. (1995). Mentoring student teachers: The growth of professional knowledge. London: Routledge.Google Scholar
  19. Goodwyn, A. (1993). English teaching and media education. Buckingham [England]: Open University Press.Google Scholar
  20. Hobbs, R. (1998). The seven great debates in the media literacy movement. Journal of Communication, 48(1), 16.CrossRefGoogle Scholar
  21. Hobbs, R. (2008). Integrating media literacy into high school English. Retrieved March 29, 2012, from
  22. Kupiainen, R. (2010). Finnish media literacy policies and research tendencies within a European Union context. International Journal of Media and Cultural Politics, 6(3), 335–341.CrossRefGoogle Scholar
  23. Li, F., & Ban, J. (2009). The dimension of culture study on media literacy education. Contemporary Educational Science, 1, 7–11.Google Scholar
  24. Liu, X., & Chen, G. (2011). Children’s media literacy education. Beijing: China Radio & Television Publishing House.Google Scholar
  25. Livingstone, S., & Bovill, M. (2001). Children and their changing media environment – A European comparative study. Mahwah: LEA Communication Series.Google Scholar
  26. Lu, Y. (2010). Media literacy: Conception cognition and participation. Beijing: Economic Science Press.Google Scholar
  27. Ministry of Education (MOE). (2000). Curriculum guide of information technology for primary and secondary schools. Retrieved April 18, 2012, from
  28. Peppler, K. A., & Kafai, Y. B. (2007). From SuperGoo to scratch: Exploring creative digital media production in informal learning. Learning, Media and Technology, 32(2), 149–166.CrossRefGoogle Scholar
  29. Postman, N. (1982). The disappearance of childhood. New York: Vintage Press.Google Scholar
  30. Roberts, D. F., Foehr, U. G., Rideout, V. J., & Brodie, M. (1999). Kids and media @ the new millennium. Menlo Park: Henry J. Kaiser Family Foundation.Google Scholar
  31. Scheibe, C., & Rogow, F. (1999, 2002, 2004, 2008). Basic ways to integrate media literacy and critical thinking into any curriculum. Retrieved March 29, 2012, from
  32. Semali, L. M. (2000). Literacy in multimedia America: Integrating media education across the curriculum. New York: Falmer Press.Google Scholar
  33. Song, X. (2000a). Media literacy education from the perspectives of western scholars. Journal of International Communication, 4, 55–58.Google Scholar
  34. Song, X. (2000b). Studying to decode mass media: An introduction to media literacy education abroad. Contemporary Communications, 2, 61–63.Google Scholar
  35. Tuominen, S. (1997, August 9–12). Changing times, changing teachers: Evaluating media culture in teacher education. A paper presented in 13th Nordic conferences on media and communication sciences, Finland.Google Scholar
  36. Wan, G. (2006). Integrating media literacy into the curriculum. Academic Exchange, 174–177.Google Scholar
  37. Yang, X. (2011). Media weltanschauung and media literacy. Journal of International Communication, (9).Google Scholar
  38. Zhang, K. (2006). The introduction to media literacy. Beijing: Communication University of China Press.Google Scholar
  39. Zhang, L., & Xu, W. (2004). The actuality and trend of Chinese media education. Asia Media Forum (Vol. 1). Beijing: Communication University of China Press.Google Scholar

Copyright information

© Springer Science+Business Media Singapore 2016

Authors and Affiliations

  1. 1.Faculty of EducationUniversity of Hong KongHong KongHong Kong
  2. 2.Institute of Higher EducationCommunication University of ChinaBeijingChina

Personalised recommendations