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Entrepreneurial Orientation, Strategic Management Accounting Practices, Innovation, and Firm Performance: Craft Industry Perspective

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Proceedings of the ASEAN Entrepreneurship Conference 2014

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Abstract

Globalization in new era changes business environment in various dimensions. Organizational integration factor, business strategy, and innovation in technology were slowly becoming the major strategic issues which have significant impacts on organizations. The purpose of this paper is to scrutinize the issues coming in the way of small and medium enterprises (SMEs) and firm performances within the craft industry development drawn on to the influence factors that enhance its performance and to further provide a framework to examine SME performances. Craft industry is a heritage industry which is considered as one of the major contributors in the manufacturing sector and also to the development of SMEs in most countries. However, its potential is always underestimated. Relevant literature on entrepreneurial orientation, strategic management accounting practices, innovation, and firm performance in SMEs within the craft industry is reviewed. In this paper, a framework of firm performance and factors affecting it is proposed that relies on resource-based view theory. A framework is developed to explore the premise for the research. Based on the suggested framework, entrepreneurial orientation, strategic management accounting, and innovation are identified as factors affecting firm performance, while the firm performance considers both financial and nonfinancial perspectives. The proposed framework allows the identification of the triggers driving SME performances and the capture of a holistic firm performance within the craft industry.

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Authors and Affiliations

  1. Faculty of Accountancy, UniversitiTeknologi MARA, Shah Alam, Malaysia

    Nor Azlina Ab. Rahman & Aliza Ramli

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  1. Nor Azlina Ab. Rahman
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  2. Aliza Ramli
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Correspondence to Nor Azlina Ab. Rahman .

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Editors and Affiliations

  1. Universiti Teknologi MARA, Merbok, Kedah, Malaysia

    Noor Zahirah Mohd Sidek

  2. Universiti Teknologi MARA, Merbok, Kedah, Malaysia

    Siti Meriam Ali

  3. Universiti Teknologi MARA, Merbok, Kedah, Malaysia

    Mahazir Ismail

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Rahman, N.A.A., Ramli, A. (2016). Entrepreneurial Orientation, Strategic Management Accounting Practices, Innovation, and Firm Performance: Craft Industry Perspective. In: Mohd Sidek, N., Ali, S., Ismail, M. (eds) Proceedings of the ASEAN Entrepreneurship Conference 2014. Springer, Singapore. https://doi.org/10.1007/978-981-10-0036-2_17

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