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Factors Affecting Corporate Social Responsibility (CSR) Intention Among Owners/Managers of Small and Medium Enterprises (SMEs) in Malaysia: A Proposed Model

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Proceedings of the ASEAN Entrepreneurship Conference 2014

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Abstract

Corporate social responsibility (CSR) has triggered many businesses to develop the right strategy for its implementation. In this article, the authors argued that small and medium enterprises (SMEs) can also play a prominent role as large firms or multinational corporations (MNCs) when it comes to implementing CSR. Advantages of SMEs include flexible operations, fewer employees, less formal organizational structure and easiness of managers to adopt new ideas and able to adapt new business culture quickly. However, the implementation of CSR in SMEs for large firm and small firm is different in which the concept of CSR cannot be transferred directly to SMEs. The aim of this study is to investigate the CSR behaviors of the Malaysian SMEs which are being affected by the managers and owners intention toward the CSR activities. In this article, the authors proposed a CSR for SMEs model be build by using theory of planned behavior as the underpinning theory. Propositions related to the proposed model are also explored and discussed.

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Author information

Authors and Affiliations

  1. Faculty of Business Management, Universiti Teknologi MARA(UiTM), Kedah, Malaysia

    Musdiana Mohamad Salleh & Etty Harniza Harun

  2. Academy of Language Studies, Universiti Teknologi MARA(UiTM), Kedah, Malaysia

    Nor Aslah Adzmi

Authors
  1. Musdiana Mohamad Salleh
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  2. Etty Harniza Harun
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  3. Nor Aslah Adzmi
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Corresponding author

Correspondence to Musdiana Mohamad Salleh .

Editor information

Editors and Affiliations

  1. Universiti Teknologi MARA, Merbok, Kedah, Malaysia

    Noor Zahirah Mohd Sidek

  2. Universiti Teknologi MARA, Merbok, Kedah, Malaysia

    Siti Meriam Ali

  3. Universiti Teknologi MARA, Merbok, Kedah, Malaysia

    Mahazir Ismail

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Salleh, M.M., Harun, E.H., Adzmi, N.A. (2016). Factors Affecting Corporate Social Responsibility (CSR) Intention Among Owners/Managers of Small and Medium Enterprises (SMEs) in Malaysia: A Proposed Model. In: Mohd Sidek, N., Ali, S., Ismail, M. (eds) Proceedings of the ASEAN Entrepreneurship Conference 2014. Springer, Singapore. https://doi.org/10.1007/978-981-10-0036-2_12

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