Abstract
Entering with the stated purpose of counseling students about future opportunities, military recruiters treat the school space as a targeted market ‘to penetrate’1 with a variety of sales strategies.2 Section 9528 of the large omnibus education bill No Child Left Behind [NCLB] codifies recruiter access to students and their private directory data. Recruiters then use their privileged access to set up individual or classroom sales presentations for an armed forces career.
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Lagotte, B.W. (2013). Selling the Services. In: Hall, J. (eds) Children’s Human Rights and Public Schooling in the United States. Constructing Knowledge, vol 5. SensePublishers, Rotterdam. https://doi.org/10.1007/978-94-6209-197-9_7
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DOI: https://doi.org/10.1007/978-94-6209-197-9_7
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