The Asian Mobile Gaming Marketplace: Context, Opportunities and Barriers
- 839 Downloads
This chapter explores the current environment for Western mobile game companies as it relates to their presence as well as the overall context in both mature and developing Asian markets. It emphasizes the connections made between geographically dispersed corporate interests from a business-oriented perspective over the last several years, with particular scrutiny of trade press and industry events. It especially focuses on opportunities, challenges and entry barriers for mobile gaming businesses when it comes to countries across East and SouthEast Asia, both historically and in the contemporary marketplace. The result is a holistic analysis of the present and future of mobile gaming operations in Asia.
KeywordsAsian mobile games Localization Korea China and Japan SouthEast Asia
- App Annie. (2015). https://www.appannie.com. Accessed 12 Oct 2015 and 17 Feb 2016.
- Basak, S. (2014). Kabam Gets $120 million from Alibaba for games in China. Bloomberg Business. http://www.bloomberg.com/news/articles/2014-07-31/kabam-gets-120-million-from-alibaba-for-games-in-china. Accessed 2 Oct 2015.
- Bradshaw, T., Lewis, L., & Inagaki, K. (2015). Nintendo makes first investment in mobile gaming company. Financial Times. http://www.ft.com/intl/cms/s/0/ee7ecc12-7354-11e5-bdb1-e6e4767162cc.html#axzz3oggixo00. Accessed 15 Oct 2015.
- Chen, T. (2015). China has finally lifted its 14-year ban on video games. Business Insider. http://www.businessinsider.com/china-lifts-14-year-ban-on-gaming-consoles-2015-7. Accessed 3 Oct 2015.
- Crawley, D. (2014). China’s game market soared to $18.5 billion in 2014. VentureBeat. http://venturebeat.com/2014/12/18/china-gaming-18-5-billion/. Accessed 4 Oct 2015.
- Egan, V., & Perryer, C. (2012). Introduction: In search of a middle-path for globalisation. In C. Perryer, V. Egan, & B. Sheehan (Eds.), Advances in business in Asia: The opportunities, threats, and future trends of businesses in China, India and the ASEAN countries (pp. 1–12) Newcastle upon Tyne: Cambridge Scholars Publishing.CrossRefGoogle Scholar
- Elliott, P. (2011). Iwata outlines concerns over “high value” game future. GamesIndustry.biz. http://www.gamesindustry.biz/articles/2011-03-02-iwata-outlines-concerns-over-high-value-game-future-article. Accessed 7 Oct 2015.
- Findling, D. (2015). What stands between Uber and success in China? CNBC. http://www.cnbc.com/2015/09/15/what-stands-between-uber-and-success-in-china.html. Accessed 13 Oct 2015.
- Hayes, C. (2013). Developing a smart approach to market entry for American SMEs. China Business Review. http://www.chinabusinessreview.com/developing-a-smart-approach-to-market-entry-for-american-smes/. Accessed 4 Oct 2015.
- Hong, K. (2014). Cracking China: How tencent is working with the best Western mobile game publishers. The Next Web. http://thenextweb.com/asia/2014/07/31/cracking-china-why-tencent-is-working-with-the-best-western-mobile-game-publishers/. Accessed 6 Oct 2015.
- Kumar, D. K. (2015). Tencent pushes further in U.S. gaming with Glu Mobile stake buy. Reuters. http://www.reuters.com/article/2015/04/29/us-tencent-equity-glu-mobile-idUSKBN0NK2RE20150429. Accessed 14 Oct 2015.
- MarketWatch. (2015). Kabam and Longtu games announce strategic agreement to launch marvel contest of champions in China. MarketWatch. http://www.marketwatch.com/story/kabam-and-longtu-games-announce-strategic-agreement-to-launch-marvel-contest-of-champions-in-china-2015-04-28. Accessed 14 Oct 2015.
- Marlow, I. (2014). Baidu on the hunt for Canadian game developers. The Globe and Mail. http://www.theglobeandmail.com/report-on-business/international-business/asian-pacific-business/baidu-on-the-hunt-for-canadian-game-developers/article19606224/ . Accessed 13 Oct 2015.
- Newzoo. (2015). The 2015 GMGC Global Mobile Games industry whitebook. http://www.newzoo.com/insights/the-2015-gmgc-global-mobile-games-industry-whitebook-is-now-available/. Accessed 8 Oct 2015.
- Newzoo and Casual Games Association. (2015). Southeast Asia games market: The world’s fastest growing region. Casual Games Sector Report 2015.Google Scholar
- Olson, P. (2015). Alibaba Sinks $215 million into messaging App Tango, valuing it at more than $1 billion. Forbes. http://www.forbes.com/sites/parmyolson/2014/03/20/alibaba-sinks-215-million-into-messaging-app-tango-valuing-it-at-more-than-1-billion/. Accessed 13 Oct 2015.
- Playlab. (2015). http://www.playlab.com/. Accessed 6 Oct 2015.
- Russell, J. (2015). Playlab lands $5M to capitalize on Southeast Asia’s growing mobile games market. Tech Crunch. http://techcrunch.com/2015/10/13/playlab-lands-5m-to-capitalize-on-southeast-asias-growing-mobile-games-market/#.il9fya:ZblR. Accessed 14 Oct 2015.
- Schiesel, S. (2006, October 8). The land of the video geek. The New York Times. p. 2.1.Google Scholar
- Shin, J. C. (2015). Cracking the Asian mobile games market. http://www.develop-online.net/opinions/cracking-the-asian-mobile-games-market/0214672. Accessed 17 Feb 2016.
- Statista. (2015). Most popular Asia-based mobile messenger apps as of August 2015, based on number of monthly active users. http://www.statista.com/statistics/250548/most-popular-asian-mobile-messenger-apps/. Accessed 12 Oct 2015.
- Takahashi, D. (2015). The DeanBeat: With China, your game strategy has to be ‘go big or go home.’ VentureBeat. http://venturebeat.com/2015/07/31/the-deanbeat-with-china-your-game-strategy-has-to-be-go-big-or-go-home/. Accessed 13 Oct 2015.
- Wei, Y. (2013). American game developers look to China. China Daily. http://usa.chinadaily.com.cn/epaper/2013-03/29/content_16357266.htm. Accessed 14 Oct 2015.
- Yoo, S. (2015). Josh Burns: How to make your mobile game an Asia-Pacific success. Chartboost. https://www.chartboost.com/blog/2015/09/josh-burns-how-to-make-your-mobile-game-an-asia-pacific-success/. Accessed 10 Oct 2015.
- Zimmerman, E. (2015). Netmarble takes stake in SGN, extending Asia’s reach into U.S. mobile games. The New York Times. http://www.nytimes.com/2015/07/23/technology/netmarble-takes-stake-in-sgn-extending-asias-reach-into-us-mobile-games.html?_r=2. Accessed 12 Oct 2015.