Shifting the Focus from Individual to Organizational Creativity
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An organization may be internally creative, through the implementation of cost-saving technologies or new accounting procedures or the development of new technology R&D. However, the biggest impact on profitability and market share most often derives from external creativity, navel responses to new legislation or radical market shifts. Creativity at the internal level is no guarantee of business success at the external level, but it is a prerequisite. The danger is that internal creativity can become isolated, feeding on itself in an incestuous fashion.
KeywordsIdle Time Creative Process Individual Creativity Creative Product Accounting Procedure
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