Defence of Trade Mark Rights

Abstract

Once the trade mark right has been obtained and the trade mark is intensively used in the way the experts recommend, dangers still threaten if the owner of the trade mark does not take the right measures in defence of his right. Particularly if one possesses a trade mark which has great success on the market, the danger exists that others will profit from the goodwill obtained. Owners of trade marks with a strong position in the market know from experience that the guarding of their rights often demands the necessary effort and costs.