Abstract
The increasing market orientation of higher education has brought sweeping changes within universities throughout Australia and elsewhere in the world. Among other things, changes to government funding have forced universities to become more innovative in their resourcing arrangements. Partnerships with professional bodies and the private sector are becoming more widespread, universities have expanded geographically to tap into nontraditional markets. For course developments to proceed, tangible evidence of student demand and cost efficiency is of the utmost importance. The product of these changes, and others, is that universities have developed a much stronger “customer focus”. In short, the hard reality of life in the higher education sector, as we move into the new millennium, is that failure to recognize students as “clients” is to run the risk of anonymity in the marketplace or, worse still, notoriety, which can only lead to reduced funding, cuts to courses and staffing levels and even closure.
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© 2004 Springer Science+Business Media Dordrecht
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Williams, J.B. (2004). The Five Key Benefits of On-line Final Examinations (with Three Free Bonus Benefits). In: Ottewill, R., Borredon, L., Falque, L., Macfarlane, B., Wall, A. (eds) Educational Innovation in Economics and Business. Educational Innovation in Economics and Business, vol 8. Springer, Dordrecht. https://doi.org/10.1007/978-94-017-1386-3_20
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DOI: https://doi.org/10.1007/978-94-017-1386-3_20
Publisher Name: Springer, Dordrecht
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