Abstract
One part of the MBA program at Ohio University is a year-long course which is taught in the problem-based learning format. The first segment of the course covers strategy, the second segment covers operations, and the third segment covers international business. My role is to teach the second segment as a course in the formulation and implementation of strategy at the strategic business unit (SBU) level of a corporation. The content of the course covers two major topics: The PIMS Principles (Buzzell & Gale, 1987) and Total Quality Management. This paper will address only the PIMS part of the course.
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© 1995 Springer Science+Business Media Dordrecht
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Carvalho, G.F. (1995). Teaching PIMS Principles In A Problem-based Learning Environment. In: Gijselaers, W.H., Tempelaar, D.T., Keizer, P.K., Blommaert, J.M., Bernard, E.M., Kasper, H. (eds) Educational Innovation in Economics and Business Administration. Educational Innovation in Economics and Business, vol 1. Springer, Dordrecht. https://doi.org/10.1007/978-94-015-8545-3_26
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DOI: https://doi.org/10.1007/978-94-015-8545-3_26
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