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Models of Consumer Choice Behavior

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Handbook of Economic Psychology

Abstract

No review of the scholarly literature of economic psychology would be complete without some treatment of the process of consumer choice leading to the acquisition of goods and services. The present chapter examines five conceptual models of consumer choice behavior. None of these models can be considered old. Two originated in the mid-1960’s while the remaining three were developed (or revised) in the last ten years. Thus the development of this theoretical area has been a relatively recent phenomenon in economic psychology.

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Author information

Authors and Affiliations

  1. Eastern Michigan University, Ypsilanti, USA

    Monroe Friedman

Authors
  1. Monroe Friedman
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Editor information

Editors and Affiliations

  1. Erasmus University, Rotterdam, The Netherlands

    W. Fred van Raaij

  2. Tilburg University, Tilburg, The Netherlands

    Gery M. van Veldhoven

  3. Stockholm School of Economics, Stockholm, Sweden

    Karl-Erik Wärneryd

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© 1988 Springer Science+Business Media Dordrecht

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Friedman, M. (1988). Models of Consumer Choice Behavior. In: van Raaij, W.F., van Veldhoven, G.M., Wärneryd, KE. (eds) Handbook of Economic Psychology. Springer, Dordrecht. https://doi.org/10.1007/978-94-015-7791-5_9

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  • DOI: https://doi.org/10.1007/978-94-015-7791-5_9

  • Publisher Name: Springer, Dordrecht

  • Print ISBN: 978-90-481-8310-4

  • Online ISBN: 978-94-015-7791-5

  • eBook Packages: Springer Book Archive

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