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Information Processing and Decision making Cognitive Aspects of Economic Behaviour

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Handbook of Economic Psychology

Abstract

Decision making is a recurrent behavior of both consumers and business people. The economic behavior of consumers, entrepreneurs, and investors largely consists of comparing alternative options and making a decision about which option(s) to select under several kinds of constraints. It is then expected that a “best” alternative leads to reaching a desired goal or avoiding an undesirable situation.

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Author information

Authors and Affiliations

  1. Erasmus University, Rotterdam, The Netherlands

    W. Fred van Raaij

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  1. W. Fred van Raaij
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Editors and Affiliations

  1. Erasmus University, Rotterdam, The Netherlands

    W. Fred van Raaij

  2. Tilburg University, Tilburg, The Netherlands

    Gery M. van Veldhoven

  3. Stockholm School of Economics, Stockholm, Sweden

    Karl-Erik Wärneryd

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© 1988 Springer Science+Business Media Dordrecht

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van Raaij, W.F. (1988). Information Processing and Decision making Cognitive Aspects of Economic Behaviour. In: van Raaij, W.F., van Veldhoven, G.M., Wärneryd, KE. (eds) Handbook of Economic Psychology. Springer, Dordrecht. https://doi.org/10.1007/978-94-015-7791-5_3

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  • DOI: https://doi.org/10.1007/978-94-015-7791-5_3

  • Publisher Name: Springer, Dordrecht

  • Print ISBN: 978-90-481-8310-4

  • Online ISBN: 978-94-015-7791-5

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