Abstract
The seminar agreed that there was considerable potential for expansion in the use of finger-jointed sawnwood in all countries. To realize this potential, good marketing, aimed at gaining acceptance for a product, the characteristics of which were unfamiliar to many users, was essential. One necessary element of such a marketing strategy would be the clear and open presentation to buyers of finger-jointed timber’s properties and of the quality control procedures used to ensure that these properties were consistently maintained. Technically sound and widely recognized standards for finger-jointed sawnwood should also play an important role in gaining acceptance for the product. Finger-jointing also made it possible to offer the sawnwood buyer at a reasonable price exactly the lengths he required, thus avoiding wastage, notably on the construction site, as well as long lengths which were difficult or expensive to supply in unjointed timber.
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© 1982 The United Nations, New York and Martinus Nijhoff / Dr. W. Junk Publishers, The Hague
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Prins, C.F.L. (1982). Report of the Seminar. In: Prins, C.F.L. (eds) Production, Marketing and Use of Finger-Jointed Sawnwood. Forestry Sciences. Springer, Dordrecht. https://doi.org/10.1007/978-94-015-3859-6_1
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DOI: https://doi.org/10.1007/978-94-015-3859-6_1
Publisher Name: Springer, Dordrecht
Print ISBN: 978-94-015-3769-8
Online ISBN: 978-94-015-3859-6
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