Abstract
Table L.1 (Ries and Smith, 1963) compares two detergents, a new product X and a standard product M. Each individual expresses a preference between X and M. In the table, Y j is the number of individuals out of n j in ‘cell’ j who prefer X, the remaining n j — Y j preferring M. The individuals are classified by three factors, water softness at three levels, temperature at two levels, and a factor whose two levels correspond to previous experience and no previous experience with M. The object is to study how preferences for X vary.
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© 1987 E.J. Snell
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Snell, E.J. (1987). Binary preference data for detergent use. In: Applied Statistics. Springer, Dordrecht. https://doi.org/10.1007/978-94-011-6946-2_15
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DOI: https://doi.org/10.1007/978-94-011-6946-2_15
Publisher Name: Springer, Dordrecht
Print ISBN: 978-0-412-28410-6
Online ISBN: 978-94-011-6946-2
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