The After Market

Abstract

Communications do not finish when the customer makes his choice, pays his money and takes possession of the goods, even though it may be the last the seller sees of him and the manufacturer probably does not even know his identity. In some cases, the relationship may continue for some time because instalments, subscriptions or premiums may have to be paid. It can be easy for all communications other than money transactions to cease. There is, however, the apt saying ‘once a customer, always a customer’. When the airliner lands, the pilot or the purser thanks the passengers for flying with the airline, and says he hopes they will fly with the airline again.