Abstract
You’ll be expecting me to tell you a time-frame when most serious minded retailers will be using this new instrument; you’ll be anticipating some ideas about how much a system appropriate to your use may cost, and you’ll be seeking guidance on how much time it will take before the new ‘toy’ begins to pay its way.
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© 1989 Unicom Seminars Limited
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Lea, P. (1989). Interactive media — gimmick or real productivity tool. In: Lewis, R. (eds) I.T. in Retailing. Springer, Dordrecht. https://doi.org/10.1007/978-94-011-6405-4_17
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DOI: https://doi.org/10.1007/978-94-011-6405-4_17
Publisher Name: Springer, Dordrecht
Print ISBN: 978-94-011-6407-8
Online ISBN: 978-94-011-6405-4
eBook Packages: Springer Book Archive