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Evaluation Of An ‘Off-The-Shelf’ Multi-Media Package Introduced As Part Of A Problem-Based Learning Activity For Students In Higher Education

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Educational Innovation in Economics and Business II

Part of the book series: Educational Innovation in Economics and Business ((EIEB,volume 2))

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Abstract

This paper discusses the processes involved concerning student participation in the evaluation of part of the multi-media product Managing International Business-A Multi-Media Course Module devised by Bartlett and Ghoshal (1994). The product consists of materials based around three case studies. Of these ABB was chosen as the topic around which a learning assignment was organised as part of this evaluation. The objectives of the assignment related to problems concerning information from which explanations of restructuring within ABB could be formulated.

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References

  • Bartlett, C. and Ghoshal, S. (1994) Managing International Business (Handbook & Multimedia package), Course Technology Inc, Harvard Business School; Cambridge, Mass.

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© 1998 Springer Science+Business Media Dordrecht

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Douglas, J., Hamilton, L. (1998). Evaluation Of An ‘Off-The-Shelf’ Multi-Media Package Introduced As Part Of A Problem-Based Learning Activity For Students In Higher Education. In: Tempelaar, D.T., Wiedersheim-Paul, F., Gunnarsson, E. (eds) Educational Innovation in Economics and Business II. Educational Innovation in Economics and Business, vol 2. Springer, Dordrecht. https://doi.org/10.1007/978-94-011-5268-6_4

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  • DOI: https://doi.org/10.1007/978-94-011-5268-6_4

  • Publisher Name: Springer, Dordrecht

  • Print ISBN: 978-94-010-6217-6

  • Online ISBN: 978-94-011-5268-6

  • eBook Packages: Springer Book Archive

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