Abstract
It is often easy to opt for what seems to be obvious, tangible and straightforward in terms of quantification. As far as TQM is concerned, many organizations have been capturing small benefits in a wide variety of ways. They have not, however, tried to be patient enough to allow TQM to tackle big cultural issues and areas of strategic impact.
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© 1994 Springer Science+Business Media Dordrecht
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Zairi, M. (1994). The strategic management of quality: negative vs. positive quality. In: Measuring Performance for Business Results. Springer, Dordrecht. https://doi.org/10.1007/978-94-011-1302-1_4
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DOI: https://doi.org/10.1007/978-94-011-1302-1_4
Publisher Name: Springer, Dordrecht
Print ISBN: 978-94-010-4568-1
Online ISBN: 978-94-011-1302-1
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