Abstract
Benchmarking began as an in-depth, ongoing study of best competitors, a detailed reverse engineering of competitor products, technology processes, what they achieved and how they did it. Operating capabilities and features of competing products were subject to a tear down analysis. Most, if not all, of this early work, in the late 70s and early 80s, was conducted by Xerox and Rank Xerox simply to establish what needed to be done in order to stay in business. As has been described earlier, data gathered about direct competition revealed just how bad the situation was. It is well documented that an increasingly tight focus on all aspects of direct competitor manufacturing methods, and so on, enabled the company to slow down and eventually turn the tide.
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© 1996 Springer Science+Business Media Dordrecht
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Zairi, M., Leonard, P. (1996). Types of benchmarking. In: Practical Benchmarking: The Complete Guide. Springer, Dordrecht. https://doi.org/10.1007/978-94-011-1284-0_6
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DOI: https://doi.org/10.1007/978-94-011-1284-0_6
Publisher Name: Springer, Dordrecht
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