Abstract
Effective implementation is the key determinant of success for customer-driven programmes. Most companies find this the most difficult part of the process. For example, even the best customer feedback systems will be worthless if the organization cannot drive customer improvements.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 1994 Peter Donovan and Timothy Samler
About this chapter
Cite this chapter
Donovan, P., Samler, T. (1994). The implementation issues. In: Delighting Customers. Springer, Dordrecht. https://doi.org/10.1007/978-94-011-1206-2_2
Download citation
DOI: https://doi.org/10.1007/978-94-011-1206-2_2
Publisher Name: Springer, Dordrecht
Print ISBN: 978-94-010-4528-5
Online ISBN: 978-94-011-1206-2
eBook Packages: Springer Book Archive