Abstract
We all believe in a modern market system. We all believe that there is no better way to solve the problems of today’s society, to take care of people’s needs and to maximize their wellbeing.
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© 1995 Springer Science+Business Media Dordrecht
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Wirz, J. (1995). The Marketing Dilemma: Marketers Between Consumer Wants and Ecological Requirements. In: Ulrich, P., Sarasin, C. (eds) Facing Public Interest. Issues in Business Ethics, vol 8. Springer, Dordrecht. https://doi.org/10.1007/978-94-011-0399-2_19
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DOI: https://doi.org/10.1007/978-94-011-0399-2_19
Publisher Name: Springer, Dordrecht
Print ISBN: 978-0-7923-3634-1
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