Abstract
This chapter addresses the unique characteristics of the pecan industry, which operates under a competitive free market. The livelihood of pecan growers requires evaluation and reevaluation of marketing decisions. Assembling, storing, processing, and transporting must be done at a minimal cost. Tree nut consumption and prices change according to supply and demand. The pecan industry must efficiently market its product, prevent waste, and assure a supply of quality product at a competitive price in order to insure growth and stability.
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Florkowski, W.J., Hubbard, E.E. (1994). Structure and Performance of the Pecan Market. In: Santerre, C.R. (eds) Pecan Technology. Springer, Dordrecht. https://doi.org/10.1007/978-94-010-9592-1_9
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DOI: https://doi.org/10.1007/978-94-010-9592-1_9
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