Summary
This paper is concerned with the application of statistical distributions in the marketing area, and in particular with stochastic models of consumer purchasing behaviour. Earlier work is briefly reviewed and then a characterization of the gamma distribution is used to justify some of the assumptions made in this earlier work, and also to provide a basis for building a general multi-brand purchasing model.
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© 1975 D. Reidel Publishing Company, Dordrecht-Holland
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Chatfield, C. (1975). A Marketing Application of a Characterization Theorem. In: Patil, G.P., Kotz, S., Ord, J.K. (eds) A Modern Course on Statistical Distributions in Scientific Work. NATO Advanced Study Institutes Series, vol 17. Springer, Dordrecht. https://doi.org/10.1007/978-94-010-1845-6_15
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DOI: https://doi.org/10.1007/978-94-010-1845-6_15
Publisher Name: Springer, Dordrecht
Print ISBN: 978-94-010-1847-0
Online ISBN: 978-94-010-1845-6
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