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Conversations in a Landscape of Science and Magic: Thinking about Science Communication

  • D. Sless
  • R. Shrensky
Part of the Contemporary Trends and Issues in Science Education book series (CTISE, volume 14)

Abstract

Communication is one of the contemporary’ success’ words. It conjures up ideas of successful action and change: ‘getting our message across’, ‘running public information campaigns’, ‘changing attitudes’, ‘raising awareness’, ‘setting the agenda’, ‘managing a public image’. These are the types of positive, success-orientated ways that our contemporaries talk about communication in public life.

Keywords

Science Centre Mass Communication Effect View Public Information Campaign Simple Belief 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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7. References

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Copyright information

© Springer Science+Business Media Dordrecht 2001

Authors and Affiliations

  • D. Sless
    • 1
  • R. Shrensky
    • 1
  1. 1.Communication Research Institute of AustraliaHawkerAustralia

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