Conversations in a Landscape of Science and Magic: Thinking about Science Communication

  • D. Sless
  • R. Shrensky
Part of the Contemporary Trends and Issues in Science Education book series (CTISE, volume 14)


Communication is one of the contemporary’ success’ words. It conjures up ideas of successful action and change: ‘getting our message across’, ‘running public information campaigns’, ‘changing attitudes’, ‘raising awareness’, ‘setting the agenda’, ‘managing a public image’. These are the types of positive, success-orientated ways that our contemporaries talk about communication in public life.


Science Centre Mass Communication Effect View Public Information Campaign Simple Belief 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

7. References

  1. Blood, R.W. (1989) Public agendas and media agendas: Some news that may matter, Media Information Australia, 52, 7–15.Google Scholar
  2. Campbell J. (1982). Grammatical Man. Harmondsworth: Penguin.Google Scholar
  3. Klapper, J. T. (1960) The Effects of Mass Communication. Glencoe, Illinois: The Free Press.Google Scholar
  4. McGuire, W. J. (1986). The myth of massive media impact: savagings and salvagings, Public Communication and Behaviour, 1. Orlando: Academic Press, 173–257.Google Scholar
  5. McQuail, D. (1987). Mass Communication Theory: An Introduction, (Second Edition). Beverly Hills: Sage.Google Scholar
  6. Merton, R. K. (1957). Social Theory and Social Structure. New York, The Free Press, 1949; enlarged editions, 1957, 1968.Google Scholar
  7. Schudson, M. (1984). Advertising: the Uneasy Persuasion. New York: Basic Books.Google Scholar

Copyright information

© Springer Science+Business Media Dordrecht 2001

Authors and Affiliations

  • D. Sless
    • 1
  • R. Shrensky
    • 1
  1. 1.Communication Research Institute of AustraliaHawkerAustralia

Personalised recommendations