Abstract
Due to the increasing sophistication of the Internet, the role of computers as mediators has become more apparent through their applications interfaces. Despite the fact that computers have always been considered as symbolic machines, only in the last decade Semiotics has attracted the attention of researchers in studying interfaces and human-computer interaction. This chapter summarizes some of the main contributions in the field of Semiotics and Interfaces, while pointing out the needs of broadening the referential framework to cope with social issues involved in the new interfaces being created for Internet applications. We draw upon concepts of Organizational Semiotics to propose a framework to analyse interfaces of e-commerce applications focusing on aspects that include the underlying organization that the interface represents. Hereby we shed light on aspects that are not apparent in other approaches.
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Baranauskas, M.C.C., Liu, K., Chong, S. (2003). Website interfaces as representamina of organizational behaviour. In: Gazendam, H.W.M., Jorna, R.J., Cijsouw, R.S. (eds) Dynamics and Change in Organizations. Springer, Dordrecht. https://doi.org/10.1007/978-94-010-0161-8_4
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DOI: https://doi.org/10.1007/978-94-010-0161-8_4
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