Practical Popular Communication of Astronomy
This chapter offers hands-on advice concerning some of the most central topics of practical popular communication in astronomy. The topics covered include: the set-up of an efficient communication office, the actual production flow for communication products, descriptions of target groups and types of communication products and details of how to best communicate science in written form. A discussion of possible ways to evaluate the impact of different types of communications is included as this is an area of extreme importance and great difficulty.
The present text covers only a selection of the most interesting topics in the fine art of communicating astronomy to the public, and a more complete and elaborate treatment of these topics is available in Christensen (2003).
KeywordsScience Communication Target Group Press Release Communication Product Public Relation
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