Advertisement

Practical Popular Communication of Astronomy

  • L. L. Christensen
Part of the Astrophysics and Space Science Library book series (ASSL, volume 296)

Abstract

This chapter offers hands-on advice concerning some of the most central topics of practical popular communication in astronomy. The topics covered include: the set-up of an efficient communication office, the actual production flow for communication products, descriptions of target groups and types of communication products and details of how to best communicate science in written form. A discussion of possible ways to evaluate the impact of different types of communications is included as this is an area of extreme importance and great difficulty.

The present text covers only a selection of the most interesting topics in the fine art of communicating astronomy to the public, and a more complete and elaborate treatment of these topics is available in Christensen (2003).

Keywords

Science Communication Target Group Press Release Communication Product Public Relation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Anon 1985, News Judgement.Google Scholar
  2. 2.
    Christensen, L.L. 2003, Hands-on Guide to Practical Science Communication17.Google Scholar
  3. 3.
    Eide, M. & Ottesen, R. 1994, Science Journalism Without Science Journalists: Notes on a Norwegian Media Pparadox, Public Understand. Sci. 4, 425–434.CrossRefGoogle Scholar
  4. 4.
    Eurobarometer 55.2 2001, European Commission.Google Scholar
  5. 5.
    Finley, D. 2002, Public Relations for a National Observatory, in Organizations and Strategies in Astronomy III, Ed. A. Heck, Kluwer Acad. Publ., Dordrecht, 21–34.CrossRefGoogle Scholar
  6. 6.
    Fosbury, R. 2003, Private communication.Google Scholar
  7. 7.
    Funsten II, H.O. 2000, You and the Media, AGU Publ. Google Scholar
  8. 8.
    Laux, D.M. 1985, The Ten Commandments of Scientific Communication, Medical Meetings 12/5, 18–27.Google Scholar
  9. 9.
    Madsen, C.& West R. 2000, Public Outreach in Astronomy: The ESO Experience, in Information Handling in Astronomy, Ed. A. Heck, Kluwer Acad. Publ., 25–43.Google Scholar
  10. 10.
    Maran, S. et al. 2000, Astronomy and the News Media, in Information Handling in Astronomy, Ed. A. Heck, Kluwer Acad. Publ., 13–24.Google Scholar
  11. 11.
    Mitton, J. 2001, Working with the Media: The Royal Astronomical Society Experience, in Organizations and Strategies in Astronomy II, Ed. A. Heck, Kluwer Acad. Publ., 239–256.Google Scholar
  12. 12.
    Radio France 2003, The 5 “W”s and the sources of information18, Technical Memo.Google Scholar
  13. 13.
    Robinson, L. 2002, Popularizing Astronomy: Four decades as a Galley Slave, in Organizations and Strategies in Astronomy III, Ed. A. Heck, Kluwer Acad. Publ., 35–46.Google Scholar
  14. 14.
    Villard, R. 1991, Science and the News Media, Space Telescope Science Institute, Baltimore.Google Scholar
  15. 15.
    Villard, R. 2000, Private communicationGoogle Scholar

Copyright information

© Springer Science+Business Media Dordrecht 2003

Authors and Affiliations

  • L. L. Christensen
    • 1
  1. 1.Hubble European Space Agency Information Centre ST-ECF/ESO/ESAGarching bei MünchenGermany

Personalised recommendations