Surviving Inflation? Some Recent Financial Problems of a Specialist Medical Journal
Many learned journals are run by amateur (‘honorary’) editors who, being unfamiliar with business affairs, may have problems in dealing with the effects of rapidly increasing inflation on their journal accounts. This is particularly so where the journal is owned by a learned society who, nurtured in a tradition of service and perhaps of Empire, have come to accept as a matter of course, if not of policy, that their journal does not aim to make a profit and that its yearly accounts will and indeed should show a moderate overall loss.
KeywordsPublishing Firm Subscription Rate Page Charge Printing Advertisement Journal Account
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