Introduction to Project Set Preplanning

  • Frans G. J. Derkinderen
  • Roy L. Crum
Part of the Nijenrode Studies in Business book series (NSIB, volume 4)

Abstract

It has long been recognized that prosperity, if not the survival of a firm, is more than a matter of luck. Instead of simply muddling through, it involves, among other things, experience, insight, intuition, and innovation, all coming together to focus on what the firm should be and what actions are required to achieve the objectives.

Keywords

Marketing Assure Lution Tempo Prep 

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Copyright information

© Martinus Nijhoff Publishing, Boston 1979

Authors and Affiliations

  • Frans G. J. Derkinderen
    • 1
  • Roy L. Crum
    • 2
  1. 1.Netherlands School of BusinessThe Netherlands
  2. 2.University of FloridaUSA

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