The Influence of Mass Media (Television) on Children — Prosocial Aspects

  • I. Lee Gislason
  • H. Lechner
  • Estelle Stevens
Part of the Priority Issues in Mental Health book series (PIMH, volume 1)


Television has appeared as a new family member and second teacher in the home. Its influence is powerful and persuasive, transcending literacy and demography. Television operates as a major agent of socialization, with preemptive powers over the growing child’s range of attention and activities. By the time the average American child has reached the high school age of 15, he has spent more hours in television viewing than in the classroom.


Mass Medium Television Viewing Resource Person Major Agent Television Experience 
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Copyright information

© D. Reidel Publishing Company 1980

Authors and Affiliations

  • I. Lee Gislason
    • 1
  • H. Lechner
    • 2
  • Estelle Stevens
    • 3
  1. 1.USA
  2. 2.Austria
  3. 3.Canada

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