The Influence of Mass Media (Television) on Children — Prosocial Aspects
Television has appeared as a new family member and second teacher in the home. Its influence is powerful and persuasive, transcending literacy and demography. Television operates as a major agent of socialization, with preemptive powers over the growing child’s range of attention and activities. By the time the average American child has reached the high school age of 15, he has spent more hours in television viewing than in the classroom.
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