Abstract
It is vital for every industrial company to be able to renew its products — to get ideas for those products which will subsequently be developed, produced and sold, and which will form the basis of the business which the company will live off in the time to come.
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© 1988 Kluwer Academic Publishers
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Nielsen, H.J. (1988). Systematic Search for Product Ideas. In: Colemont, P., Grøholt, P., Rickards, T., Smeekes, H. (eds) Creativity and Innovation: towards a European Network. Springer, Dordrecht. https://doi.org/10.1007/978-94-009-2827-5_20
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DOI: https://doi.org/10.1007/978-94-009-2827-5_20
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