Abstract
Experience with small and medium-sized companies shows that it might be a better alternative to introduce innovation into conservative organizations using the existing weakness situation as a niche. Conservative business are not open for innovation and change. By using the “INNO-WEAK” approach it becomes easier to foster new ideas and a new course of action.
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© 1988 Kluwer Academic Publishers
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Nachman, B. (1988). ‘Inno-Weak’: Using an Organization’s Weakness as a Spring-Board for Innovation. In: Colemont, P., Grøholt, P., Rickards, T., Smeekes, H. (eds) Creativity and Innovation: towards a European Network. Springer, Dordrecht. https://doi.org/10.1007/978-94-009-2827-5_19
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DOI: https://doi.org/10.1007/978-94-009-2827-5_19
Publisher Name: Springer, Dordrecht
Print ISBN: 978-94-010-7772-9
Online ISBN: 978-94-009-2827-5
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