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Another Attitude Towards Multi-Attribute Attitude Theories

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Understanding Economic Behaviour

Part of the book series: Theory and Decision Library ((TDLA,volume 11))

Abstract

The paper argues that multi-attribute attitude theories, in spite of their widespread use, are not very successful in predicting behaviour, have flaws in their theoretical foundations, and are usually combined with measurement procedures of questionable validity. A meta-analysis of some 20 studies trying to predict consumer choice is used to support the first criticism. Cognitive psychology, especially insights about knowledge representation systems, is used to delineate theoretical flaws. The criticism of the measurement procedure is based on arguments from the qualitative/quantitative controversy. The paper closes with suggestions for alternative theoretical models and measurement procedures.

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Authors and Affiliations

  1. The Aarhus School of Business, Ryhavevej 8, DK-8210, Aarhus V, Denmark

    Klaus G. Grunert

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  1. Klaus G. Grunert
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Editors and Affiliations

  1. The Aarhus School of Business, Denmark

    Klaus G. Grunert  & Folke Ölander  & 

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© 1989 Kluwer Academic Publishers

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Grunert, K.G. (1989). Another Attitude Towards Multi-Attribute Attitude Theories. In: Grunert, K.G., Ölander, F. (eds) Understanding Economic Behaviour. Theory and Decision Library, vol 11. Springer, Dordrecht. https://doi.org/10.1007/978-94-009-2470-3_13

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  • DOI: https://doi.org/10.1007/978-94-009-2470-3_13

  • Publisher Name: Springer, Dordrecht

  • Print ISBN: 978-94-010-7614-2

  • Online ISBN: 978-94-009-2470-3

  • eBook Packages: Springer Book Archive

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