Abstract
Ideally, risk communications should transmit unbiased information about risks. Based on this information, prior knowledge, and values, the receiver should then be able to arrive at a well-grounded judgment or decision concerning how to act in relation to the risk in focus. Here, action stands for a continuum from no interest at all, increasing strength of attitude or opinion about the risk, to real action.
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Svenson, O. (1991). The time dimension in perception and communication of risk. In: Kasperson, R.E., Stallen, P.J.M. (eds) Communicating Risks to the Public. Technology, Risk, and Society, vol 4. Springer, Dordrecht. https://doi.org/10.1007/978-94-009-1952-5_13
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DOI: https://doi.org/10.1007/978-94-009-1952-5_13
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