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Abstract

The primary reason a pigmented product is purchased is for the color it imparts. Other beneficial characteristics will be appreciated by the consumer, but short of total discomfort, these will be sacrificed if the color is ‘just right’. This color selection will be based on the purchaser’s general complexion, and on what he or she perceives as making him or her look attractive, much the same criteria that dictate the purchase of clothing and other fashion accessories. In a nutshell, then, when speaking of colored cosmetics, it is fashion first and science second.

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© 1992 Chapman & Hall

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Cunningham, J. (1992). Color cosmetics. In: Williams, D.F., Schmitt, W.H. (eds) Chemistry and Technology of the Cosmetics and Toiletries Industry. Springer, Dordrecht. https://doi.org/10.1007/978-94-009-1555-8_4

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  • DOI: https://doi.org/10.1007/978-94-009-1555-8_4

  • Publisher Name: Springer, Dordrecht

  • Print ISBN: 978-94-010-7194-9

  • Online ISBN: 978-94-009-1555-8

  • eBook Packages: Springer Book Archive

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