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Perfumery pp 91-104 | Cite as

Perfume as a tactic of impression management in social and organizational settings

  • R. A. Baron
Chapter
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Abstract

Making a favourable impression on others is an important social task. Indeed since the impact of such impressions is both far-reaching and long-lasting in duration (Baron and Byrne, 1984), accomplishing this task in an effective manner can have important implications for an individual’s career, social relations and personal adjustment. Not surprisingly, most persons are well aware of these ‘high stakes’. Thus they devote considerable attention to mastering the art of successful impression management. In short, they attempt to develop specific skills that assist them in inducing positive reactions among others. Systematic research concerned with impression management suggests that a wide range of tactics can be used for this purpose (cf. Cialdini, 1985; Jones, 1964).

Keywords

Impression Management Female Interviewer Favourable Impression Male Interviewer Impression Management Tactic 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Chapman and Hall 1988

Authors and Affiliations

  • R. A. Baron

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