All around the world there is a growing awareness of the importance of fragrance. Odour signals help our feelings of well-being and assist both our ability to judge others and also help others to judge us. The physical fitness revolution of today has helped women and men to recognize, for the first time in modern history, the potential of all their senses. To those of us concerned with perfumes, it is exciting that the most surprising revelations of this recognition process are olfactory phenomena.
KeywordsOdour Signal Fragrance Industry Magazine Editor Royal National Institute Olfactory Research
Unable to display preview. Download preview PDF.