Abstract
This chapter describes the problems we face in training people to sell perfume. It will offer a number of subjects for reflection, covering the psychological implications of creating an active mode of communication between seller and buyer. Other chapters in this book deal with the psychology of the fundamentals of the sense of smell.
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© 1988 Chapman and Hall
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Le Norcy, S. (1988). Selling perfume: a technique or an art?. In: Van Toller, S., Dodd, G.H. (eds) Perfumery. Springer, Dordrecht. https://doi.org/10.1007/978-94-009-1215-1_12
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DOI: https://doi.org/10.1007/978-94-009-1215-1_12
Publisher Name: Springer, Dordrecht
Print ISBN: 978-94-010-7040-9
Online ISBN: 978-94-009-1215-1
eBook Packages: Springer Book Archive