Perfume, people, perceptions and products
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Over the years of creating, developing and selling fragrances a perfumery house necessarily amasses information on perfume and its effect on the way consumers perceive and accept a product or a brand. In the day-to-day use of this information we are rarely concerned with the academic ‘hows’ and ‘whys’; we need to take practical action and this can involve establishing principles of the psychology of fragrance.
KeywordsHousehold Chore Toilet Soap Personal Product Fabric Conditioner Indian Sandalwood
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