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Perfumery pp 205-216 | Cite as

Perfume, people, perceptions and products

  • J. Byrne-Quinn
Chapter

Abstract

Over the years of creating, developing and selling fragrances a perfumery house necessarily amasses information on perfume and its effect on the way consumers perceive and accept a product or a brand. In the day-to-day use of this information we are rarely concerned with the academic ‘hows’ and ‘whys’; we need to take practical action and this can involve establishing principles of the psychology of fragrance.

Keywords

Household Chore Toilet Soap Personal Product Fabric Conditioner Indian Sandalwood 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Chapman and Hall 1988

Authors and Affiliations

  • J. Byrne-Quinn

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