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Perfumery pp 185-204 | Cite as

The psychology of fragrance selection

  • J. Mensing
  • C. Beck
Chapter
  • 229 Downloads

Abstract

Previous research has led to several theories about the physical and psychological factors which influence selection of a particular perfume. One view holds that choice of perfume is non-rational and cannot be explained in psychological terms. Another group represents the viewpoint that external characteristics, such as the colour of a person’s hair or eyes, determine choice of perfume (Jellinek, 1951). Last but not least, a new viewpoint based on rich classical literature (Corbin, 1984) focuses on the relationship between a person’s personality and his or her choice of fragrances (Müller, 1984). This approach appears to be steadily gaining ground. The correlation between personality and fragrance was initially a supposition, but the latest research in the psycho-physiological area supports this idea (Klages and Klages, 1967; Koelega, 1970; Hacke, 1975; Van Toller, 1978; Dodd and Van Toller, 1983; Mensing, 1983; Steiner, 1986).

Keywords

Limbic System Colour Preference Personality Group Artificial Fruit Fantasy World 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Chapman and Hall 1988

Authors and Affiliations

  • J. Mensing
  • C. Beck

There are no affiliations available

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