Abstract
This chapter is dedicated to the clarification of the relationship between product policy and product management (Section 7.1), the analytical description of some examples of the behaviour of several product managers (Section 7.2), the description of co-operative alliances among different product managers including innovative approaches (Section 7.3) and the presentation of new instruments emerging in the context of product management (Section 7.4).
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Rights and permissions
Copyright information
© 1996 Kluwer Academic Publisher
About this chapter
Cite this chapter
Oosterhuis, F., Rubik, F., Scholl, G. (1996). Product Management: Trends and Prospects. In: Product Policy in Europe: New Environmental Perspectives. Environment & Policy, vol 7. Springer, Dordrecht. https://doi.org/10.1007/978-94-009-0277-0_8
Download citation
DOI: https://doi.org/10.1007/978-94-009-0277-0_8
Publisher Name: Springer, Dordrecht
Print ISBN: 978-94-010-6609-9
Online ISBN: 978-94-009-0277-0
eBook Packages: Springer Book Archive