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Swan Valley Sideways: Economic Development Through Taste and Tourism in Western Australia

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City Imaging: Regeneration, Renewal and Decay

Part of the book series: GeoJournal Library ((GEJL,volume 108))

Abstract

The relationship between rural industries and the cities they feed is under-researched. Yet primary production and city living align in the case of the Swan Valley in Western Australia. Part of the City of Swan and a suburb of Perth, an urban wine industry lives and thrives less than 30 minutes drive from the Central Business District. Yet this special and internationally distinctive wine region confronts some challenges, most precisely with regard to infrastructural development, transportation assistance and considered international marketing. Tara Brabazon presents both these challenges and opportunities, demonstrating how to enable an innovative attraction of benefit to the entire city.

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Notes

  1. 1.

    Roland Barthes stated that, “The city I am talking about [Tokyo] offers this precious paradox: it does possess a center, but this center is empty,” Empire of Signs (New York: Hill and Wang, 1982), p. 31.

  2. 2.

    Sunnycheeks84, “Perth is not Dullsville,” January 30, 2010, http://au.messages.yahoo.com/news/localnews-wa/1791/

  3. 3.

    “Why is Perth described as boring or dullsville?” City Data, December 8, 2009, http://www.city-data.com/forum/australia-new-zealand/731926-why-perth-classed-boring-dullsville.html

  4. 4.

    “Perth, Western Australia,” Economic Expert.com, http://www.economicexpert.com/a/Perth:Australia.htm

  5. 5.

    “Get Sideways in Santa Barbara,” http://www.santabarbaraca.com/experience-santa-barbara/film-tourism/sideways/

  6. 6.

    J. Dickson, Barbara.com, http://www.santabarbara.com/winecountry/

  7. 7.

    Barker et~al. (2001). This article demonstrates the long-term growth and transformation into WINZ, Winegrowers of New Zealand.

  8. 8.

    Off the Menu also has a website, www.offthemenu.co.nz

  9. 9.

    Please refer to Creative New Zealand, www.creativenz.govt.nz, www.industrytaskforces.govt.nz, and www.thebigidea.co.nz, www.nzte.govt.nz

  10. 10.

    The Mustard Festival, www.mustardfestival.org

  11. 11.

    Hall et~al. (2003), Kindle Edition.

  12. 12.

    C. M. Hall and L. Sharples, “The consumption of experiences or the experience of consumption? An introduction to the tourism of taste,” in ibid.

  13. 13.

    For a discussion of how this branding configuration was created, please refer to REB Design, e’ssence, Vol. 6, March 2005, http://www.rebdesign.com.au/pdf/essence6.pdf

  14. 14.

    This changing connotation of ‘heritage’ logs the early and influential edited collection by Corner and Harvey (1991). The bulk of this collection investigated the British context and in particular the consequences of Margaret Thatcher’s government. However there was a significant chapter investigating heritage and colonialism: Yasmin Ali’s “Echoes of empire: towards a politics of representation,” pp. 194–211. The impact of heritage from a geographical rather than historical perspective – and with a greater array of international examples, was Anderson and Gale (1992). These important books were part of the burgeoning development of cultural policy that not only investigated national economic development through media, but community arts as a way to rejuvenate localism. However, moving forward 15 years, the reconfiguration of heritage away from a politically conservative rewriting of national history can be observed. Two examples of books that collate heritage, law and economic development are Gibbon (2005) and Hoffman (2006).

  15. 15.

    The WIAWA website is http://www.winewa.asn.au/10393.htm

  16. 16.

    A Better Future for Tourism in WA, Tourism Western Australia, May 2010, p. 4.

  17. 17.

    ibid., 5.

  18. 18.

    ibid., p. 6.

  19. 19.

    ibid., p. 8.

  20. 20.

    ibid., p. 9.

  21. 21.

    Tourism Western Australia Media Release, May 21, 2010, p. 2.

  22. 22.

    Water’s Edge Winery, http://www.watersedgewinery.com.au/

  23. 23.

    For example, please refer to the history of Windy Creek Estate, http://www.windycreekestate.com.au/

  24. 24.

    King and O’Connor (2003). It is also important to note Richard Rosano’s (2000).

  25. 25.

    Guildford Heritage Walks Trail, http://www.swanvalley.com.au/NR/rdonlyres/CB7D544D-9DC2-4973-81A2-8D83D202C802/0/30913COSGuildfordHeritageWalkTrailsbrochure.pdf

  26. 26.

    Vintage Blue: Western Australia, http://www.vintageblue.com.au/products/wine_regions/\#wa

  27. 27.

    Swan Valley.Com, Wine Varieties, http://www.swanvalley.com.au/en/Food+and+Wine/Wine/Wine+Varieties.htm

  28. 28.

    The distilleries, while a minor part of the Swan Valley region are distinctive. The Great Northern Distillery specializes in Canefire Rum and the Wild Swan Distilling Company specializes in Chilli Vodka.

  29. 29.

    Swan Valley Wine Show 2009 – Results Catalogue, 2009, http://www.swanvalley.com.au/NR/rdonlyres/E3C37557-E4E1-42A8-B4F9-4B9ACAEA18D8/0/Swan_Valley_Wine_Show_Results_Catalogue.pdf

  30. 30.

    Swan Valley – Perth’s Valley of Taste, http://www.swanvalley.com.au/en/default.htm

  31. 31.

    Swan Valley Food and Wine Trail, http://www.swanvalley.com.au/en/Food+and+Wine/Food/Swan+Valley+Food+and+Wine+Trail.htm

  32. 32.

    While noting the alternative spellings of the Wadjuk indigenous community, the mobilization of this spelling is deployed in “The Wadjuk: guardians of the link between land and sea,” Indigenouswa.com, http://www.indigenouswa.com/heritage.htm. This spelling and regional affiliation is also utilized by the Department of Education, “About the Fremantle-Peel Region,” http://www.det.wa.edu.au/education/abled/apac/districts/fremantle/about.html

  33. 33.

    Captain Cook Cruises run a series of Swan River Scenic Cruises, including trips from both Perth and Fremantle.

  34. 34.

    Swan Valley Perth’s Valley of Taste: Guide and Map, 2009, www.swanvalley.com.au

  35. 35.

    Swan Valley Heritage Cycle Trail, http://www.toptrails.com.au/index.php/trails/trail/swan-valley-heritage-cycle-trail?s_kwcid=TC|9883|swan\%20valley\%20heritage\%20cycle\%20trail||S|b|5073871263&gclid=CO7G96GHuJ8CFcpb4wodNHnJzg

  36. 36.

    Walking Trails in the Swan Valley, http://www.swanvalley.com.au/en/Must+See+and+Do/Walking+Cycling+and+Driving+Trails/Walking+Trails.htm

  37. 37.

    The key book on food and wine festivals is Hall and Sharples’s (2008).

  38. 38.

    There are strong international examples linking arts and crafts to wine. In Aotearoa/New Zealand there is Nelson’s World of Wearable Art festival, Marlborough’s Seafood Festival and Mission Estate Winery’s annual music festival in Napier.

  39. 39.

    The Vines Resort, www.vines.com.au

  40. 40.

    Although cancelled in the 2008/2009 cricket season, Lilac Hill besides being the home of Lilac Hill Estate Wines also host a cricket match between a selected Australian 11 and touring sides. It is often an opener to a WACA test match.

  41. 41.

    Maalinup Aboriginal Gallery, www.maalinup.com.au

  42. 42.

    “Guildford,” Australian Explorer, http://www.australianexplorer.com/guildford.htm

  43. 43.

    Lounge in the Valley, www.loungeinthevalley.com.au

  44. 44.

    “Future Perth,” West Weekend Magazine, August 1, 2009, cover.

  45. 45.

    Swan Valley: Perth’s Valley of Taste, Swan Valley Tourism Council, 2009.

  46. 46.

    A Better Future for Tourism in WA, Tourism Western Australia, May 2010, p. 11.

  47. 47.

    ibid., p. 13.

  48. 48.

    ibid., p. 36.

  49. 49.

    ibid., p. 37.

  50. 50.

    Experience Perth: Tourism Development Priorities 2010–2015, March, 2010, p. 6.

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Authors and Affiliations

  1. School of Teacher Education, Charles Sturt University, Bathurst, NSW, Australia

    Tara Brabazon

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Correspondence to Tara Brabazon .

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  1. School of Teacher Education, Charles Sturt University, Bathurst, New South Wales, Australia

    Tara Brabazon

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Brabazon, T. (2014). Swan Valley Sideways: Economic Development Through Taste and Tourism in Western Australia. In: Brabazon, T. (eds) City Imaging: Regeneration, Renewal and Decay. GeoJournal Library, vol 108. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-7235-9_4

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