Case 2: Stakeholders’ Reactions to an Upstream Intervention to Improve Children’s Diets
In an era of unprecedented child obesity, governments are attempting to improve children’s diets through a range of policy initiatives. This chapter describes how principals, teachers, and parents responded to a new West Australian Government policy that precludes the use of unhealthy foods as classroom rewards. This information is important for understanding how upstream social marketing interventions can be implemented and refined to enhance adoption and effectiveness. The study explored the issues faced by principals and teachers in implementing the rewards component of the policy and also assessed parents’ support for the policy. The findings were used by the West Australian Government to enhance the policy and refine its implementation. The study outcomes demonstrate how upstream interventions designed to improve quality of life at a population level can impact behaviours that are difficult to change with downstream strategies.
KeywordsChild Obesity Food Allergy Healthy Eating Treat Food Unhealthy Food
This study was funded by the Western Australian Health Promotion Foundation (Healthway #16187) and the Western Australia Department of Education and Training. The authors thank Siobhain Milbourne from the Department for her advice and assistance.
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