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Best Practices in Marketing and their Impact on Quality of Life pp 19–32Cite as

Case 1: The Alliance for Appalachia

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Part of the book series: Applying Quality of Life Research: ((BEPR))

Abstract

This case discusses how multiple activist organizations were able to collaborate and form an alliance in order to be more effective. The case represents an example of a best practice in activism marketing. It also shows how activism marketing can be useful in empowering individuals to take collective action to improve the quality of life of citizens in their communities.

Case prepared by Walter WYMER

Case country: USA

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Notes

  1. 1.

    See http://www.coalcampusa.com/ for more information.

  2. 2.

    See http://solveclimate.com/blog/20090602/climate-bill-earmarks-500m-clean-coal-admin-­expenses, http://www.kentucky.com/2010/01/08/1086889/campaign-donor-gets-39-million.html, http://www.washingtonexaminer.com/politics/Cheney-coal-plan-gets-1B-boost--from-­Obama_06_17-48199917.html, and http://rubberstamproskam.com/2008/08/01/peter-roskams-163-million-in-earmarks/ for examples.

  3. 3.

    http://www.theallianceforappalachia.org/, http://news.cnet.com/8301-13578_3-10443225-38.html

  4. 4.

    See http://www.wordiq.com/definition/Howard_Dean for more information.

  5. 5.

    See http://rss-tutorial.com/rss-how-does-it-work.htm for more information on RSS feeds.

  6. 6.

    See http://www.orionmagazine.org/index.php/articles/article/5855/ for more information.

  7. 7.

    See http://www.theallianceforappalachia.org/the-future-of-appalachia-new-journal-issue/ for more information.

  8. 8.

    See http://www.theallianceforappalachia.org/first-edition-of-the-mountain-steward-quarterly-­published/ for more information.

  9. 9.

    See http://www.theallianceforappalachia.org/beehive-collective-debuts-new-true-cost-of-coal-poster/ for more information.

  10. 10.

    See http://appalachiarising.org/ for more information.

  11. 11.

    See http://www.theallianceforappalachia.org/keep-ison-rock-ridge-standing-and-call-in-to-­senator-jim-webb%E2%80%99s-office/ for more information.

  12. 12.

    See http://www.theallianceforappalachia.org/last-chance-submit-your-comments-for-stream-­protection/ for more information.

  13. 13.

    See http://www.theallianceforappalachia.org/ashley-judd-still-strong-against-mtr-after-coal-industry-attacks/ for more information.

  14. 14.

    See http://www.theallianceforappalachia.org/six-banks-cut-financing-for-mountaintop-removal/ for more information.

  15. 15.

    See http://understory.ran.org/2010/04/01/the-epa-release-new-guidance-on-mountaintop-­removal/for more information.

  16. 16.

    See http://www.epa.gov/region3/mtntop/ for an example of this point.

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Authors and Affiliations

  1. University of Lethbridge, Lethbridge, Canada

    Walter Wymer

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Correspondence to Walter Wymer .

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  1. , Department of Business and Economics, University of Beira Interior, Estrada do Sineiro, Covilhã, 6200-209, Portugal

    Helena Alves

  2. University of León, Campus de Vegazana s/n, Leon, 24071, Spain

    José Luis Vázquez

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Wymer, W. (2013). Case 1: The Alliance for Appalachia. In: Alves, H., Vázquez, J. (eds) Best Practices in Marketing and their Impact on Quality of Life. Applying Quality of Life Research:. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-5878-0_2

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