Case 1: The Alliance for Appalachia

  • Walter WymerEmail author
Part of the Applying Quality of Life Research: book series (BEPR)


This case discusses how multiple activist organizations were able to collaborate and form an alliance in order to be more effective. The case represents an example of a best practice in activism marketing. It also shows how activism marketing can be useful in empowering individuals to take collective action to improve the quality of life of citizens in their communities.


Social Movement Coal Mining Activist Organization Member Organization Activism Marketing 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media Dordrecht 2013

Authors and Affiliations

  1. 1.University of LethbridgeLethbridgeCanada

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