Abstract
There were over 600 patients on the organ waiting list in Ireland in November 2010. Ireland also witnessed a dramatic decline in the number of donors from 90 donors in 2009 to 58 donors in 2010. This case focuses on investigating the current state of organ donation in the Republic of Ireland, with the eventual goal of recommending alterations to improve the system. The need to put organ donation on a legislative framework was highlighted as well as the need for social marketing to target both the medical community and society at large to establish a moral obligation/duty to donate.
Case prepared by Maurice MURPHY and Ronan O’ Sullivan
Country case: IRELAND
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Notes
- 1.
Perfusion is the process of nutritive delivery of arterial blood to a capillary bed in the biological tissue.
- 2.
Personal communication with the Irish Kidney Association, November 2010.
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Murphy, M., O’ Sullivan, R. (2013). Case 11: Increasing Organ Donation: The Case for Social Marketing. In: Alves, H., Vázquez, J. (eds) Best Practices in Marketing and their Impact on Quality of Life. Applying Quality of Life Research:. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-5878-0_12
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