Quality-of-Life Marketing: An Introduction to the Topic

  • Helena AlvesEmail author
  • José Luis Vázquez
Part of the Applying Quality of Life Research: book series (BEPR)


The quality-of-life (QOL) concept is a concept that may be approached from different perspectives and, as such, gains a different meaning under each lens (Sirgy et al. 1982). To an economist, the concept may be understood as economic well-being; to a psychologist as life satisfaction or happiness in general; to an environmentalist as air quality, pure water, and wildlife; while to consumerists it may represent consumer satisfaction, consumer information, or consumer protection. The QOL concept is correspondingly not universally accepted and is perceived from several views (Sirgy 2001). One such view is the marketing approach.


Life Satisfaction Ethical Climate Negative Side Effect Marketing Program Societal Welfare 
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Copyright information

© Springer Science+Business Media Dordrecht 2013

Authors and Affiliations

  1. 1.Department of Business and EconomicsUniversity of Beira InteriorCovilhãPortugal
  2. 2.Faculty of Business and Economics SciencesUniversity of LeónLeónSpain

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