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Computational Analysis of the Bargaining Power and Channel Strategies in Supply Chain Relationship

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Computer Science and its Applications

Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 203))

Abstract

This paper analyzes hybrid channel strategies of a manufacturer when it considers an online store using analytical and computational simulation methods, and discusses some strategic implications from the perspective of market transaction costs and the portion of online customers.

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References

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Acknowledgments

This work was supported by the National Research Foundation of Korea Grant funded by the Korean Government (NRF-2012-016673).

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Authors and Affiliations

  1. Department of Business Administration, Seoul National University of Science and Technology, Kongneung-gil 138 Nowon-gu, Seoul, 139-743, Republic of Korea

    Se-Hak Chun

Authors
  1. Se-Hak Chun
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Corresponding author

Correspondence to Se-Hak Chun .

Editor information

Editors and Affiliations

  1. , Electrical Engineering & ComputerScience, Mokwon University, Daejeon, Korea, Republic of (South Korea)

    Sang-Soo Yeo

  2. , Department of Computer Science, Georgia State University, Atlanta, 30302-3994, USA

    Yi Pan

  3. , Division of Computer Engineering, Mokwon University, Mokwon Gil-21, Doan-dong, Seo-gu, Daejeon, 302-729, Korea, Republic of (South Korea)

    Yang Sun Lee

  4. , Division of Business Administration, Sangmyung University, Seoul, Korea, Republic of (South Korea)

    Hang Bae Chang

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© 2012 Springer Science+Business Media Dordrecht

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Chun, SH. (2012). Computational Analysis of the Bargaining Power and Channel Strategies in Supply Chain Relationship. In: Yeo, SS., Pan, Y., Lee, Y., Chang, H. (eds) Computer Science and its Applications. Lecture Notes in Electrical Engineering, vol 203. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-5699-1_43

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  • DOI: https://doi.org/10.1007/978-94-007-5699-1_43

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  • Publisher Name: Springer, Dordrecht

  • Print ISBN: 978-94-007-5698-4

  • Online ISBN: 978-94-007-5699-1

  • eBook Packages: Computer ScienceComputer Science (R0)

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