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The Conscious Corporate Growth Strategic Approach and Its Implementation

  • Mario CarrassiEmail author
Chapter
  • 879 Downloads
Part of the Issues in Business Ethics book series (IBET, volume 38)

Abstract

In this chapter the link between virtue ethics as a framework for responsible management and strategic planning is demonstrated and I show how the concepts and practices of virtue ethics are embodied in the Conscious Corporate Growth approach. Concern for the environment, and for sustainability, are now part of the mission of many organisations. However, although they are often keenly and honesty promoted, they are not always integrated with the wider aspirations and plans of the company. This not only hinders implementation but also reduces the credibility of the company’s commitment. The application of the concepts of virtue ethics can be helpful in this situation and in others where there are competing objectives, for virtue ethics is concerned with character rather than with what should be done so as to comply with rules or duty, or with how well the results of the company’s actions contribute to the good of society.

Keywords

Strategic Planning Virtue Ethic Reflective Thinking Intent Planning Strategic Intent 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Netherlands 2013

Authors and Affiliations

  1. 1.Dipartimento di Scienze Economiche e Metodi MatematiciUniversity of Bari – Aldo MoroBariItaly

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