Thoughts on a MacIntyrean Approach to Social Sustainability Reporting
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This chapter looks at MacIntyrean virtue ethics as a possible framework for examining the social aspect of Triple Bottom Line sustainability. I suggest that understanding social sustainability as the practice of sustaining institutions so they can maintain a focus on their practices might shed new light on this area. This argument contributes to an existing body of literature about the role of excellence in corporate social responsibility reporting. As a case study, I have examined Toyota Australia’s 2009 and 2010 corporate social responsibility reports, and suggest ways in which future triple bottom line (TBL) reports of similar companies might include aspects of a virtue-based approach.
KeywordsSocial Sustainability MacIntyre Comments Triple Bottom Line Sustainability 2010 Corporate Social Responsibility Reports Internal Goods
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