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The Communication Structure and Technologies for Political Network Campaign Using Hybrid Application

  • Conference paper
Embedded and Multimedia Computing Technology and Service

Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 181))

Abstract

Hybrid application is the one with advantage of mobile web and an application. In this study, we analyzed the communication of political network campaigns based on the technical features of hybrid application. Political network campaigns strengthen relation, reputation, influence, and attention using social media. Especially, the political communication varies by political network campaigns. We analyzed the political communication structure through the communication mechanism. And we investigated various technical, social and cultural variables causing changes in the communication structure. Through this, we can identify how changes in political communication through media are made and configured.

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Author information

Authors and Affiliations

  1. Electronic Commerce Research Institute, Dongguk University, 707 Seokjang-dong, Gyeongju, Gyeongsangbuk-do, 780-714, Korea

    Jang-Mook Kang

  2. Dept. of Information and Communication, Kyunghee Cyber University, 1 Hoegi-dong, Seoul, Korea

    Hae-Gill Choi

  3. Department of Information Management, Dongguk University, 707 Seokjang-dong, Gyeongju, Gyeongsangbuk-do, 780-714, Korea

    You-Jin Song

Authors
  1. Jang-Mook Kang
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  2. Hae-Gill Choi
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  3. You-Jin Song
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Corresponding author

Correspondence to Jang-Mook Kang .

Editor information

Editors and Affiliations

  1. and Technology (SeoulTech), Department of Computer Science, Seoul University of Science &, Gongreung 2-dong, Nowon-gu 172, Seoul, 139-743, Korea, Republic of (South Korea)

    James J. (Jong Hyuk) Park

  2. Wonkwang University, Iksandae-ro 460, Iksan Chonbuk, 570-749, Korea, Republic of (South Korea)

    Young-Sik Jeong

  3. Chung-Ang University, 84 Heukseok-Ro, Dongjak-Gu, Seoul, 156-756, Korea, Republic of (South Korea)

    Sang Oh Park

  4. Asia University, 500 Liufeng Rd., Taichung, 41354, Taiwan R.O.C.

    Hsing-Chung Chen

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© 2012 Springer Science+Business Media Dordrecht

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Cite this paper

Kang, JM., Choi, HG., Song, YJ. (2012). The Communication Structure and Technologies for Political Network Campaign Using Hybrid Application. In: Park, J., Jeong, YS., Park, S., Chen, HC. (eds) Embedded and Multimedia Computing Technology and Service. Lecture Notes in Electrical Engineering, vol 181. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-5076-0_75

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  • DOI: https://doi.org/10.1007/978-94-007-5076-0_75

  • Publisher Name: Springer, Dordrecht

  • Print ISBN: 978-94-007-5075-3

  • Online ISBN: 978-94-007-5076-0

  • eBook Packages: EngineeringEngineering (R0)

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